De Flow AI is an AI-powered retail analytics platform that helps retailers prevent loss, improve customer experience, and gain operational insights using advanced computer vision and artificial intelligence technology.

How does AI help with retail loss prevention?

AI analyzes video feeds and POS data in real-time to detect suspicious behavior, self-checkout fraud, and inventory shrinkage. It identifies patterns that human observers might miss, reducing retail losses by up to 30%.

What types of retail businesses can use De Flow AI?

De Flow AI serves all retail formats including supermarkets, department stores, convenience stores, and specialty retailers. The platform is especially effective for businesses with self-checkout systems, high-value merchandise, or high foot traffic.

The £200 Shoplifting Threshold: Why UK Police Often Don’t Attend — and What Stores Do Instead

The perception vs the law

Under the Anti-social Behaviour, Crime and Policing Act 2014, theft of goods worth £200 or less is treated as a summary offence — widely (if not entirely accurately) read as "low-value theft won’t be attended". The Government has since pledged to scrap the threshold (gov.uk), but the perception fuels repeat offending today.

Why good evidence flips the odds

Forces are far more likely to act on clear, packaged evidence: a timestamped clip, the items taken, and a recognisable sequence. That’s exactly what AI produces automatically.

From "nothing we can do" to a usable case file

De Flow AI captures the incident, links it to the till exception, and produces an evidence package on the spot — supporting reporting, civil recovery and banning orders. Analytics highlight prolific offenders worth escalating.

Cut Shrink in Your UK Stores

See how De Flow AI's computer-vision loss prevention spots theft, fraud and risky behaviour in real time — and pays for itself within months.

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The £200 Shoplifting Threshold: Why UK Police Often Don’t Attend — and What Stores Do Instead

The £200 Shoplifting Threshold: Why UK Police Often Don’t Attend — and What Stores Do Instead

The perception vs the law

Why good evidence flips the odds

From "nothing we can do" to a usable case file

Cut Shrink in Your UK Stores

Your Privacy Matters